Nerissa Fernandes

Storyteller at heart;
business strategist, marketer, and data analyst by profession

  • Go-to-market Strategy

    Expert at leading global and domestic market assessments, competitor analyses, benchmarking exercises, crafting go-to-market strategies, and consulting on international M&A engagements.

  • Investor & VC Decks

    Advised and assisted several CXO-level executives on investor/VC pitch decks for all rounds of funding. Experienced with creating decks for VC firms like Sequoia Capital, BlackRock, and Benchmark.

  • Content Strategy

    Adept at mapping customer journeys, identifying content opportunities, building the editorial calendar, SEO, writing content briefs, and everything in between.

  • Content Measurement

    Proficient in creating custom dashboards enabling organizations to track key metrics at a glance (from multiple sources such as Google Analytics, Hubspot, etc.). Expert in data analysis and reporting.

  • Content Authoring

    Experienced in authoring and producing several types of content assets such as articles, videos, case studies, eBooks, landing pages, emails, press releases, and much more.

  • Content Distribution

    Skilled at owned and earned media channels such as blogs, emails, guides/eBooks, webinars, online forums, videos, case studies, testimonials, etc.

My story

From spending a decade working in management consulting to serendipitously stumbling into content, my professional experience extends across varied disciplines such as business research, data analysis and reporting, inside sales, competitor research, financial analysis, project management, content marketing, and social media.

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