My Expertise

Results-oriented, data-driven, and creative professional with over a decade of experience in business strategy and consulting and nearly five years of comprehensive experience in the B2B and B2C content marketing space.

- Go-to-market strategy
- Benchmarking exercises and gap analysis
- M&A advisory
- Investor pitch decks
- International market entry strategy
- Detailed custom dashboards
- Quantitative data management, processing, analysis, and reporting
- Data visualization
Tech Stack: MS Excel, MS PowerPoint, Tableau, Google Sheets, Google Slides
Content Stack: Google Analytics, Hubspot
- Customer/user journey maps
- Buyer personas
- Existing content audit
- Content gaps and opportunities identification
- Topic/keyword research
- Content pillars
- Editorial/content calendar creation and management
- Authoring briefs for various content assets
Content / Tech Stack: Trello, Monday.com, Asana, Jira, MS Office, Google Workspace, Keyword Finder
- Competitor research and analysis
- Financial research, analysis, and forecasting
- Market assessment
- Market sizing
- Inside sales and business development
- Desk-based research
Research Stack: Avention, Datamonitor, ThomsonONE, Factiva, Bloomberg, BMI Research, Frost & Sullivan, Statista, etc.
- Articles/blog posts
- eBooks and guides
- Webinar decks
- Infographics (with help from designers)
- Videos (by working with agencies)
- Written case studies
- Landing page copies
- Press releases
- Email copies
- Content repurposing and repackaging
- Templates, checklists, questionnaires, etc.
- Whitepapers
- Industry reports
- Social media copy
- Sales decks
Content Stack: MS Office, Google Workspace, Canva
Familiar with CP and AP styles
- Copyediting
- Proofreading
Via owned and earned media
- Blog
- Company website
- Emails/newsletters
- Guides/eBooks (digital and print)
- Webinars
- Social media
- Medium
- Forums such as Quora and Reddit
- Online community management
Content Stack: WordPress, Webflow, Wix, Hubspot
- Email drip campaign planning
- Email nurture flow strategy and design
- Email automation
Content Stack: Hubspot, MailChimp, ActiveCampaign
- SEO research and audit
- On-page SEO fixes
Content Stack: SEMrush, Conductor Searchlight
- Sourcing and managing freelance talent for content
- Resource/contractor oversight
- Team building and scaling (in-house and external)
- Managing agency relationships
- Authoring brand tone/voice guidelines
- Authoring writer’s guide