Portfolio: Emails & Newsletters
As a content lead at Arrive (RBCx Ventures) and Ascend Fundraising Solutions, I’ve worked on email copy and design, gradually working my way up to email automation, workflows, and drip campaigns. I’m familiar with Hubspot, ActiveCampaign, and Mailchimp platforms to run email campaigns. Here are some examples of my work.
B2B Emails
November 2021 Ascend Newsletter (open rate = 21.1% ; click-through rate = 15.57%)
December 2021 Ascend Newsletter (open rate = 16.36% ; click-through rate = 13.86%)
February 2022 Ascend Newsletter (open rate = 12.8% ; click-through rate = 13.55%)
March 2022 Ascend Newsletter (open rate = 14.42% ; click-through rate = 13.48%)
April 2022 Ascend Newsletter (open rate = 6.77% ; click-through rate = 13.46%)
May 2022 Ascend Newsletter (open rate = 12.85% ; click-through rate = 13.75%)
B2B2C Emails
The following emails were used in an A/B test to get the target audience to sign up for a round-up donation product/service and link their credit/debit cards. Total sign-ups from both emails were approximately 4.65%.
OFAH Email - Version A - by Ascend (open rate = 81.82% ; click rate = 22.73%)
OFAH Email - Version B - by Ascend (open rate = 57.14% ; click rate = 23.81%)